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Puglia & Basilicata. GET LOST IN THE RIGHT DIRECTION.

Puglia is a land of enormous diversity. If you still don’t know where to go, explore the regions below and discover what we have found for you.

Bari & Surroundings

MAJESTIC ADRIATIC

An irresistible labyrinth of Arab, Byzantine, and classical history coexists with the lively modernity of one of the great cities of the southern Adriatic Sea. There are many layers of civilization that reveal themselves nonstop, alley by alley, monument by monument. The magnificent coastline of Bari stretches north to the beautiful Barletta. And up inland, there's one place you can't miss: Castel del Monte, the gigantic medieval fortress that dominates the region. Everything in Bari is an adventure.

Seaside Towns (Savelletri, Monopoli & Polignano)

A PERFECT TRILOGY

The pure, intense blue-green waters of the Adriatic Sea bathe three small pearls south of the city of Bari. Polignano a Mare is an ancient treasure, with the mythical Lama Monachile beach, a living painting. In the almost untouched Monopoli, Italy pulsates with fishing and gastronomic traditions. The lovely Savelletri, where autumn is a mild spring, is embraced by discreet beaches and the fascinating archaeological park of Egnazia. These are certainly small secrets to chrish.

Matera & Surroundings

ENIGMAS CARVED INTO THE ROCK

Matera, a must-see destination, is a mystery of the south. A UNESCO Heritage Site in the Basilicata region, it amazes visitors with its more than 150 beautiful churches and 3,000 dwellings carved into the rocks—the "sassi", dating back to the Paleolithic era. Right next door, the fabulous Murgia National Park, with its incredible wealth of fauna and flora, holds more prehistoric secrets. Millennia of civilization absorb and excite us.

Itria Valley

A CELEBRATION OF NATURE AND TRADITION

In the heart of Puglia lies a stunning landscape dotted with silvery olive groves and vineyards that produce memorable white wines. The “trulli,” ancient shelters made of dry stone, are iconic sanctuaries of tradition. Behold, then, this Itria Valley, a triangle full of life, connecting the mythical cities of Bari and Brindisi on the Adriatic and Taranto on the Mediterranean.

Lecce & Salento

TRIUMPHS OF ART AND THE SEA

Lecce, the "Florence of the Baroque"! Few places in southern Italy can compare to this captivating city, which is also full of impressive vestiges of the Roman Empire. From here, you can set off to explore the entire Salento region, the “heel of Italy's boot,” surrounded by three seas: the Adriatic, the Ionian, and the Mediterranean. With its fabulous beaches and millennia of history, it is a world apart.

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Your world

What is the spirit of your trip? Romantic, family-oriented, cultural, adventurous, or luxurious.
Use hashtags to tell us what you want,
and we'll show you where and when we can make it happen.

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Free yourself

How do you like to travel? Our itineraries are carefully designed with diversity and quality in mind. Explore the options below and discover a side of Puglia that goes far beyond what you ever imagined.

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Hotels

We have selected the best hotels in the region — the most luxurious, the charming, the themed, the gourmet, the resorts, the little gems. We know the perfect places for a romantic getaway, those that are ideal for families or for corporate events.

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Our team

You choose. We make it happen.

Puglia head office

Antonello Losito

I was born and raised in Puglia, among endless olive groves, sea breezes, and the timeless rhythm of long family meals. Cycling became my first language of discovery, teaching me to slow down, pay attention, and travel with intention. In 2007 I founded Southern Visions to share the true soul of this land through immersive, personal experiences. Today, as an ambassador of Puglia to the world, I remain guided by the belief that travel becomes truly transformative when it honors the spirit of where it begins.

Founder & CEO
Puglia head office

Elisa De Pascali

Born and raised in Puglia, I studied Cross-Cultural Communication, a journey that took me east to live and work in India, explore Asia and the Middle East, and fall in love with the purity and contrasts of those cultures. Since returning to my roots in 2017, I have dedicated myself to high-end travel, curating bespoke experiences and fostering strong relationships with advisors and partners. What inspires me every day is the chance to share the beauty of Puglia with the world — blending precision, creativity, and a deep love for my land, while always seeking the hidden stories and places beyond the beaten path.

Sales Manager
Puglia head office

Angela Petruzzi

With a background in hospitality and a natural passion for service, I first honed my skills in the hotel world before bringing both precision and warmth to the financial side of travel. Today, as CFO, I blend strategic vision with a deep understanding of refined hospitality, ensuring that every number tells a story of care, quality, and long-term purpose.

CFO
Puglia head office

Nicola Tremolada

I am a passionate professional with a strategic vision and a creative mindset, dedicated to shaping and protecting brands with consistency, authenticity, and value at every touchpoint. With a strong background in Visual Identity, Digital Marketing, Content Creation, and Public Relations, I bring both strategy and execution together — ensuring clear messaging, strong market positioning, and storytelling that inspires and resonates across all channels.

Brand Manager
Puglia head office

Valeria Russo

I’m passionate about art, wine, food, nature, fashion, and design — and I discovered my perfect match in tourism, where all these passions come together. My journey took me through Spain, the Netherlands, Portugal, Russia, Ireland, and France, before bringing me back to my roots in Puglia to follow my true calling: being both a storyteller and an organizer. Today, I share the beauty, culture, and flavors of my homeland, bringing Puglia to life through authentic experiences and heartfelt stories.

Lead of Travel Design Department
Puglia head office

Flavia Licchetta

With a strong background in event and cultural management, I’ve always been driven to create experiences that truly resonate and last beyond the moment. Today, I design tailor-made journeys that reveal the authentic spirit of the places I love. My time abroad broadened my perspective, but it’s my deep roots in Puglia that guide my creativity and inspire every itinerary I craft — bringing travelers closer to culture, nature, and the essence of real local life.

Travel Designer FIT
Puglia head office

Francesca Pinto

Born in Monopoli, she spent over a decade living and traveling around the world, driven by a passion for languages and cultural connections. Having lived in Morocco, England, and Colombia, and worked at sea on cruise ships, she deepened her love for the ocean and sailing, while Latin America captured her heart with its color and soul. After many years abroad, she returned to Puglia for its warmth, traditions, and unforgettable food and wine. Today, she delights in uncovering hidden gems and sharing unique experiences that make every journey truly memorable.

Booking & Operations
Puglia head office

Giuseppe Trovisi

Passionate about my roots, I am a proud Apulian who deeply loves this land and its timeless beauty. With a background in luxury 5-star hospitality, I bring care and attention to every travel experience I create, believing that the treasures of our region deserve to be shared with the world. A lifelong sports enthusiast, I thrive in team settings and value collaboration, knowing that the greatest satisfaction comes not only from working together, but from overcoming challenges as one.

Travel Designer Assistant
Puglia head office

Angelica Palmieri

Travel has always felt like second nature — a constant pull since childhood. Over time, my curiosity has led me to explore different fields, most recently the world of wine, with all the richness of experiential travel and local culture. As an empathetic communicator and creative problem-solver, I have found in travel design the perfect blend of passion, connection, and discovery.

Travel Designer Assistant
Puglia head office

Gaetano Pascolla

I worked and travelled in more than 40 countries before returning to my beloved homeland, where I now welcome guests and share with them smiles, secrets, and flavors — always with a genuine and professional touch.

Bike Guide
Puglia head office

Antonello Losito

I was born and raised in Puglia, among endless olive groves, sea breezes, and the timeless rhythm of long family meals. Cycling became my first language of discovery, teaching me to slow down, pay attention, and travel with intention. In 2007 I founded Southern Visions to share the true soul of this land through immersive, personal experiences. Today, as an ambassador of Puglia to the world, I remain guided by the belief that travel becomes truly transformative when it honors the spirit of where it begins.

Founder & CEO

Antonello Losito

Founder & CEO
Puglia head office

Elisa De Pascali

Born and raised in Puglia, I studied Cross-Cultural Communication, a journey that took me east to live and work in India, explore Asia and the Middle East, and fall in love with the purity and contrasts of those cultures. Since returning to my roots in 2017, I have dedicated myself to high-end travel, curating bespoke experiences and fostering strong relationships with advisors and partners. What inspires me every day is the chance to share the beauty of Puglia with the world — blending precision, creativity, and a deep love for my land, while always seeking the hidden stories and places beyond the beaten path.

Sales Manager

Elisa De Pascali

Sales Manager
Puglia head office

Angela Petruzzi

With a background in hospitality and a natural passion for service, I first honed my skills in the hotel world before bringing both precision and warmth to the financial side of travel. Today, as CFO, I blend strategic vision with a deep understanding of refined hospitality, ensuring that every number tells a story of care, quality, and long-term purpose.

CFO

Angela Petruzzi

CFO
Puglia head office

Nicola Tremolada

I am a passionate professional with a strategic vision and a creative mindset, dedicated to shaping and protecting brands with consistency, authenticity, and value at every touchpoint. With a strong background in Visual Identity, Digital Marketing, Content Creation, and Public Relations, I bring both strategy and execution together — ensuring clear messaging, strong market positioning, and storytelling that inspires and resonates across all channels.

Brand Manager

Nicola Tremolada

Brand Manager
Puglia head office

Valeria Russo

I’m passionate about art, wine, food, nature, fashion, and design — and I discovered my perfect match in tourism, where all these passions come together. My journey took me through Spain, the Netherlands, Portugal, Russia, Ireland, and France, before bringing me back to my roots in Puglia to follow my true calling: being both a storyteller and an organizer. Today, I share the beauty, culture, and flavors of my homeland, bringing Puglia to life through authentic experiences and heartfelt stories.

Lead of Travel Design Department

Valeria Russo

Lead of Travel Design Department
Puglia head office

Flavia Licchetta

With a strong background in event and cultural management, I’ve always been driven to create experiences that truly resonate and last beyond the moment. Today, I design tailor-made journeys that reveal the authentic spirit of the places I love. My time abroad broadened my perspective, but it’s my deep roots in Puglia that guide my creativity and inspire every itinerary I craft — bringing travelers closer to culture, nature, and the essence of real local life.

Travel Designer FIT

Flavia Licchetta

Travel Designer FIT
Puglia head office

Francesca Pinto

Born in Monopoli, she spent over a decade living and traveling around the world, driven by a passion for languages and cultural connections. Having lived in Morocco, England, and Colombia, and worked at sea on cruise ships, she deepened her love for the ocean and sailing, while Latin America captured her heart with its color and soul. After many years abroad, she returned to Puglia for its warmth, traditions, and unforgettable food and wine. Today, she delights in uncovering hidden gems and sharing unique experiences that make every journey truly memorable.

Booking & Operations

Francesca Pinto

Booking & Operations
Puglia head office

Giuseppe Trovisi

Passionate about my roots, I am a proud Apulian who deeply loves this land and its timeless beauty. With a background in luxury 5-star hospitality, I bring care and attention to every travel experience I create, believing that the treasures of our region deserve to be shared with the world. A lifelong sports enthusiast, I thrive in team settings and value collaboration, knowing that the greatest satisfaction comes not only from working together, but from overcoming challenges as one.

Travel Designer Assistant

Giuseppe Trovisi

Travel Designer Assistant
Puglia head office

Angelica Palmieri

Travel has always felt like second nature — a constant pull since childhood. Over time, my curiosity has led me to explore different fields, most recently the world of wine, with all the richness of experiential travel and local culture. As an empathetic communicator and creative problem-solver, I have found in travel design the perfect blend of passion, connection, and discovery.

Travel Designer Assistant

Angelica Palmieri

Travel Designer Assistant
Puglia head office

Gaetano Pascolla

I worked and travelled in more than 40 countries before returning to my beloved homeland, where I now welcome guests and share with them smiles, secrets, and flavors — always with a genuine and professional touch.

Bike Guide

Gaetano Pascolla

Bike Guide

Southern Visions Travel

Southern Visions Travel isn't just about travel - it's a lifestyle

Step into the world of Southern Visions Travel, which has been crafting stories for discerning travelers since 2007. Explore the paths of Puglia, through sprawling vineyards, centuries-old trulli and the gentle Adriatic breeze.
From the Adriatic coast to the hills of Salento, the region reveals itself with authenticity, elegance, and character.
What sets us apart? The details - our sleek fleet, exclusive hotels, and carefully chosen activities ensuring excellence. Each journey combines luxury with immersive activities, leaving lasting impressions in your clients' memories.
Let's redefine luxury travel together.