Could there be a more perfect car to experience the Southern Italy way of life? 

The 500 from Fiat was an icon from the moment is was launched in 1957 and became a symbol of post war recovery and dreamy Italian lifestyle.

Become an Italian for the day and drive one of these classic cars along the old country lanes of Puglia, lined with dry-stone walls and beautiful old olives trees. Cone-shaped trulli houses emerge from the gently rolling hills. Seasonal flowers and fruits adorn the streets. History, traditions and rural culture at every turn. 

The experience will start at the 500 base in the Itria Valley, with a detailed briefing on driving the car. Once you are behind the wheel, follow our exquisitely designed route and embark on a food-hunting quest, to experience the ultimate Pugliese ‘aperitivo’. 

Equipped with your very own vintage picnic basket, visit various local food producers, for example, a mozzarella maker and a small bakery. Once you have gathered the seasonal ingredients, you will reach a beautiful country estate, famous for its agricultural and historical heritage, and feast on the ingredients you have gathered. Buon appetito!