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Puglia & Basilicata. GET LOST IN THE RIGHT DIRECTION.

Puglia is a land of enormous diversity. If you still don’t know where to go, explore the regions below and discover what we have found for you.

Bari & Surroundings

MAJESTIC ADRIATIC

An irresistible labyrinth of Arab, Byzantine, and classical history coexists with the lively modernity of one of the great cities of the southern Adriatic Sea. There are many layers of civilization that reveal themselves nonstop, alley by alley, monument by monument. The magnificent coastline of Bari stretches north to the beautiful Barletta. And up inland, there's one place you can't miss: Castel del Monte, the gigantic medieval fortress that dominates the region. Everything in Bari is an adventure.

Seaside Towns (Savelletri, Monopoli & Polignano)

A PERFECT TRILOGY

The pure, intense blue-green waters of the Adriatic Sea bathe three small pearls south of the city of Bari. Polignano a Mare is an ancient treasure, with the mythical Lama Monachile beach, a living painting. In the almost untouched Monopoli, Italy pulsates with fishing and gastronomic traditions. The lovely Savelletri, where autumn is a mild spring, is embraced by discreet beaches and the fascinating archaeological park of Egnazia. These are certainly small secrets to chrish.

Matera & Surroundings

ENIGMAS CARVED INTO THE ROCK

Matera, a must-see destination, is a mystery of the south. A UNESCO Heritage Site in the Basilicata region, it amazes visitors with its more than 150 beautiful churches and 3,000 dwellings carved into the rocks—the "sassi", dating back to the Paleolithic era. Right next door, the fabulous Murgia National Park, with its incredible wealth of fauna and flora, holds more prehistoric secrets. Millennia of civilization absorb and excite us.

Itria Valley

A CELEBRATION OF NATURE AND TRADITION

In the heart of Puglia lies a stunning landscape dotted with silvery olive groves and vineyards that produce memorable white wines. The “trulli,” ancient shelters made of dry stone, are iconic sanctuaries of tradition. Behold, then, this Itria Valley, a triangle full of life, connecting the mythical cities of Bari and Brindisi on the Adriatic and Taranto on the Mediterranean.

Lecce & Salento

TRIUMPHS OF ART AND THE SEA

Lecce, the "Florence of the Baroque"! Few places in southern Italy can compare to this captivating city, which is also full of impressive vestiges of the Roman Empire. From here, you can set off to explore the entire Salento region, the “heel of Italy's boot,” surrounded by three seas: the Adriatic, the Ionian, and the Mediterranean. With its fabulous beaches and millennia of history, it is a world apart.

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Your world

What is the spirit of your trip? Romantic, family-oriented, cultural, adventurous, or luxurious.
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and we'll show you where and when we can make it happen.

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Free yourself

How do you like to travel? Our itineraries are carefully designed with diversity and quality in mind. Explore the options below and discover a side of Puglia that goes far beyond what you ever imagined.

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Hotels

We have selected the best hotels in the region — the most luxurious, the charming, the themed, the gourmet, the resorts, the little gems. We know the perfect places for a romantic getaway, those that are ideal for families or for corporate events.

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You choose. We make it happen.

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Enduring Elegance

Hotels

VETERA

Set within a historic palazzo in the heart of Matera, Vetera combines the city’s ancient charm with contemporary elegance. Vaulted stone ceilings and original details blend seamlessly with refined modern design, creating a space that feels both authentic and intimate. With only a handful of rooms and suites, some offering terraces overlooking the Sassi, the atmosphere is private and serene, complemented by attentive service and a breakfast inspired by local flavors.

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Windows to the Sassi

Each room and suite at Vetera offers an intimate and sophisticated experience. Interiors merge the original charm of the palazzo with modern comfort, while select terraces provide unique views of the Sassi, making every stay truly memorable.

Breakfast Among the Stones

Vetera’s breakfast celebrates local flavors, thoughtfully prepared to offer an authentic culinary experience. Each meal reflects Matera’s tradition, served in an elegant and welcoming environment that engages all the senses.

A Retreat within Ancient Walls

Vetera provides a space of relaxation and calm, perfect for unwinding after exploring the city. Whether in the spa or other wellness areas, every detail combines contemporary comfort with the historic charm of the palazzo.
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