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Puglia & Basilicata. GET LOST IN THE RIGHT DIRECTION.

Puglia is a land of enormous diversity. If you still don’t know where to go, explore the regions below and discover what we have found for you.

Bari & Surroundings

MAJESTIC ADRIATIC

An irresistible labyrinth of Arab, Byzantine, and classical history coexists with the lively modernity of one of the great cities of the southern Adriatic Sea. There are many layers of civilization that reveal themselves nonstop, alley by alley, monument by monument. The magnificent coastline of Bari stretches north to the beautiful Barletta. And up inland, there's one place you can't miss: Castel del Monte, the gigantic medieval fortress that dominates the region. Everything in Bari is an adventure.

Seaside Towns (Savelletri, Monopoli & Polignano)

A PERFECT TRILOGY

The pure, intense blue-green waters of the Adriatic Sea bathe three small pearls south of the city of Bari. Polignano a Mare is an ancient treasure, with the mythical Lama Monachile beach, a living painting. In the almost untouched Monopoli, Italy pulsates with fishing and gastronomic traditions. The lovely Savelletri, where autumn is a mild spring, is embraced by discreet beaches and the fascinating archaeological park of Egnazia. These are certainly small secrets to chrish.

Matera & Surroundings

ENIGMAS CARVED INTO THE ROCK

Matera, a must-see destination, is a mystery of the south. A UNESCO Heritage Site in the Basilicata region, it amazes visitors with its more than 150 beautiful churches and 3,000 dwellings carved into the rocks—the "sassi", dating back to the Paleolithic era. Right next door, the fabulous Murgia National Park, with its incredible wealth of fauna and flora, holds more prehistoric secrets. Millennia of civilization absorb and excite us.

Itria Valley

A CELEBRATION OF NATURE AND TRADITION

In the heart of Puglia lies a stunning landscape dotted with silvery olive groves and vineyards that produce memorable white wines. The “trulli,” ancient shelters made of dry stone, are iconic sanctuaries of tradition. Behold, then, this Itria Valley, a triangle full of life, connecting the mythical cities of Bari and Brindisi on the Adriatic and Taranto on the Mediterranean.

Lecce & Salento

TRIUMPHS OF ART AND THE SEA

Lecce, the "Florence of the Baroque"! Few places in southern Italy can compare to this captivating city, which is also full of impressive vestiges of the Roman Empire. From here, you can set off to explore the entire Salento region, the “heel of Italy's boot,” surrounded by three seas: the Adriatic, the Ionian, and the Mediterranean. With its fabulous beaches and millennia of history, it is a world apart.

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Your world

What is the spirit of your trip? Romantic, family-oriented, cultural, adventurous, or luxurious.
Use hashtags to tell us what you want,
and we'll show you where and when we can make it happen.

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Free yourself

How do you like to travel? Our itineraries are carefully designed with diversity and quality in mind. Explore the options below and discover a side of Puglia that goes far beyond what you ever imagined.

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Hotels

We have selected the best hotels in the region — the most luxurious, the charming, the themed, the gourmet, the resorts, the little gems. We know the perfect places for a romantic getaway, those that are ideal for families or for corporate events.

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The Charming White City

Hotels

Vista Hotel

At the heart of Ostuni, the dazzling “White City,” the Vista Hotel blends modern elegance with authentic Apulian charm. Combining sleek contemporary design with local stone details, the hotel creates a welcoming yet sophisticated atmosphere. With sweeping views over centuries-old olive groves and the Adriatic coastline, it is the perfect retreat for travelers seeking tranquility, style, and a central location close to the historic center.

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Stunning Views

Each room is designed as a haven of rest, featuring bright interiors that combine boutique comfort with a modern touch. Private balconies and large windows open onto breathtaking landscapes —from endless olive fields to the deep blue horizon of the Adriatic— offering a sense of space and serenity.

Skyline & Flavors of Puglia

The rooftop is the hotel’s crown jewel, boasting 360º views over Ostuni and the sea. The restaurant focuses on seasonal Apulian flavors, with authentic dishes prepared from fresh local ingredients that celebrate the region’s culinary tradition. It’s the perfect spot to relax at sunset or indulge in regional cuisine.

Panoramic Pool

The panoramic rooftop pool offers the ultimate leisure experience. Surrounded by striking views of the White City and the sea, it provides an exclusive atmosphere where serenity meets contemporary style.
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